Logo

We looked into produced this logo to create a brand identity that people could recognise with our soap.

We experimented with including the logo in the poster and the magazine

However we decided we could use to for a sponsor of the TV soap, or merchandise.



E4 Brand Research

Some Research:

E4 - Audience Profile

Women 16-34

Women ABC1

Women C2DE

Men 16-34

The Inbetweeners draws 2.5 million to E4

Misfits series debuts with 1.1 million on E4

All of the shows presented on E4 are very popular with our target audience of teenagers aged 13-25. That is why we chose it to be our brand for our soap.

Audience Profile

Storyboard commentary